Used Augmented Reality (AR) to make an engaging video to introduce sampling from a seven hundred Kiwi Population. This is the starting point of Statistical Inference. Particular Kiwi selected is shown with its related variables e.g species, gender, height and weight. Thus we may begin our discussion of context and variables for this topic. In this video various issues with this internal assessment are highlighted. The Island Project is briefly introduced to demonstrate some ethical and other issues associated with the surveys and questionnaires.